Workshop on Assessing and Countering competition
Assessing Readiness of the Current Plan
The Likely Competitor Response/Activity
Identifying the High Impact Initiatives/Responses
Planned Response to Competitor Activity
Amended Plan to reflect selected High Impact Initiatives and Responses
Workshop Flow
Introduction
Company X SWOT analysis
SWOT analysis of 3 major competitors
Initiative/Issue/Brand Plan presentation
What can Company X do additionally based on SWOT analysis
How will Competition react to Company X’s Initiative/Issue/Brand Plan
Assessing Competitive Responses and Key Company X initiatives
How should Company X react
Presentation and firming up of Company X responses
Modifying the Marketing Plan
Competitive Assessment workshops
Done on various brands in :
Taiwan
Indonesia
Philippines
Australia
