What Makes Us Different

Practitioner Consultants

We are not pure consultants who have never run a business Most of us have been senior managers who understand business complexities.

Accountability

We stay involved in the implementation to ensure success. We measure  success only on the basis of selling more of our clients’ products or services.

Transparency

Senior partners stay involved in the full project implementation.

Domain expertise

We concentrate on a few areas that we understand very well and where we can make a difference.

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Profile of the Directors

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VIVEK BALI

A practitioner turned consultant with 36 years of FMCG industry experience, with the last 18 years as a consultant. A wide range of marketing and sales experience across ASEAN, India and Australia / New Zealand. Worked with Procter and Gamble in India and Thailand for 17 years. In India, headed the hair care category group and in Thailand was the head of customer management for large retail chain store formats. An MBA from Indian Institute of Management, Ahmedabad

NAYANTARA BALI

Business leader with 32 years of experience in the FMCG industry. Has worked on a wide range of categories as P&L leader with Procter & Gamble including Skin and Personal Care, Hair Care and Colour, Baby Care, Feminine Care, Fabric care,  and Male Shaving (Gillette) across both Developed and Developing markets. Known for understanding complex situations and applying sharp strategic thinking, intuition and insight to actions that drive results. Led the Diversity programme in Asia for Procter & Gamble. Currently a Director on the Boards of Starhub in Singapore and Torrent Pharmaceuticals in India. An MBA from the Indian Institute of Management, Ahmedabad.

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