Our Objectives
Make the Money work harder
Select programs that are Effective in building business and eliminate the ones that do not work
Save Money
Try to identify a saving potential of 8% to 10% of current spending, which could be used as pure savings or be re-invested to grow the revenue.
Predictive Value
The Model diagnoses past patterns to predict for the future.
Offer competitive Advantage
In a tough business environment when every company is cutting spending, the companies that spend smartly can actually increase sales as “Share of Voice” and “Share of Noise” can increase dramatically.
Experience on Effectiveness Modeling
We have done projects for close to 80 brands in 17 countries.
India
Philippines
Indonesia
Malaysia
Thailand
China
Vietnam
Australia
Dubai
Russia
Germany
USA
Poland
UK
Spain
Turkey
South Africa
The companies that have used it have benefitted by Increasing Revenue and Margins, and therefore have been repeat clients.
Process Followed
